Web Branding Solution for Leading Pump Manufacturing Company
Client
Mahendra Pumps proudly marks 50 years of ground-breaking endeavours, keeping its leadership position in the
motors and pumps market.
They launched their first business website in 2007 when they realized the role the internet could play in
attracting more customers and making their business renowned worldwide.
- Vimal Loganathan
- 08-Dec-2014
Challenges
The client has a strong consumer and dealer network throughout India and Overseas! So, a solid web presence is
essential to provide information to all clearly and crisply. However, the previous website design fell short of meeting
user needs in several aspects, including:
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No Responsive Design
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Poor Website Performance
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Content Organizing lacks clarity
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Broken Navigation Links
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The design is very much outdated
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The enquiry system is not solid
The client also has a constraint of not having a particular budget for SEO to pump the site traffic.
The Solution
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RMM used its design framework and BKM to pave the solution for this client challenge
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We employ a semi-minimalistic design and construct the pages in semi-dynamic mode.
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It ensures that database interaction occurs on-demand, ensuring the website's performance is consistently outstanding.
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Mobile responsive UI in a high-priority mode ensures the site's look and feel are the same on mobile devices as on desktop views.
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We also handled the UI to adapt to any device, which is a flexible display
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We organize content in a product-centric manner to make it a product-driven Website. We introduce a
Product Index page to help visitors view all the products on the same page. many visitors liked it, and it enabled
them to select the product of their need
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The water-based design made the site look more pleasant and interactive, giving a feel of the wave the water effect. Consistency of design elements for all places, from font to website alignment.
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We've integrated our unique Intelli-Enquiry system with the website to ease rapid lead generation and ensure accurate customer information collection, making it easier to reach them.
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To boost traffic, we used a self-pumping SEO approach to increase the traffic without any particular work for SEO
The Result
We used Agile methodology to complete the Website development quickly. It helped our customers go Live
and attract more customers.
The website received good feedback from most visitors, and the enquiry system proved to be solid, handling
the leads and customer information effectively.
Half of the enquiries are landing from mobile devices, and the UI on a mobile device is intact and commanding!
The analytical system integration helps the customer spot visitor requirements by seeing the video! Nothing
more than seeing the real user browsing experience, right?!
Our self-pumping SEO model helped our customers gain more traffic even during COVID-19!
