Use case
One of our customers from the textile industry wants to promote their new product to their prospects and the public. Conduct a quick survey to collect their feedback on product design and features. Our customer will share a product photograph, feature set, and Google survey form link. Now the requirements are,
- Vimal Loganathan
- 12-Jun-2021
Design Level
Product photograph must be nicely shown in the email
An elegant design with images, content, and social media page links
Email must be responsive to fit into various display devices
Email design must support multiple email clients such as Outlook, Gmail, Webmail, etc
Marketing Level
Need to send to various prospects and people in a GO
Details to identify who viewed the email for the next steps of action
Details on who did not view
Details on Who answered their survey?
With the above details, second-level followup on
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Email viewed and survey answered
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Email viewed, but survey not answered
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Email not viewed
This engagement process will assist them in garnering significant attention to successfully launch their new product in the market.
It helps them get good attention so they can start selling their new product.
Our Solution
We reviewed their problem statement and suggested RMM Dahlia, an email marketing application for our flagship product! This unique and powerful application addressed all our customers' use case requirements. RMM Dahlia is a secure and prominent multichannel automation tool designed to email marketing campaigns for business growth!
Using this application, they found the answers to the Design and Marketing Levels' challenges!
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Our application provides options to,
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Design nice-looking emails
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Create a Responsive email design that fits various mobile devices
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View emails compatible with multiple email clients such as Outlook and Webmail.
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Send multiple emails in a single shot to create a batch-track
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Apart from the above features, this application gives an EDGE to the marketing team of,
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"Who viewed their email? And From where they viewed it?"
It is called the vMap of RMM Dahlia! that helped our customer to find quickly,
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How many viewed their email?
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How many are still not viewed?
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With the help of this info, they found,
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How many viewed and answered their survey?
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How many are viewed and are still pending the survey?
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Created a solid engagement process for their new product promotion!
Conclusion
During this pandemic, every business is keen on finding ways to engage their customers; we have tools to make it nice and simple!
RMM Dahlia features are not limited to the above problem statement's address alone; it offers more for the customer.
Reach out to us for more details and a demo!
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