Construction Chemical Industry

Web Branding Solution for Leading Construction Chemical Industry

Client

Navie Teknokem is ISO 9001:2005 certified, a company with experience in the Construction Chemical Industry, and the Pioneer in Industrial Flooring, Building Retrofitting, and waterproofing works. To celebrate its 25th year in business, Navie Teknokem decided it was time for a rebrand and a website redesign.

• Vimal Loganathan
• 31-Jul-2020

Challenges

The client executed Projects across PAN India and Abroad in Countries like Sri Lanka and Kenya. The goal for this web design project was to revamp the site's look and feel to reflect the all-new branding and deepen its content and Images.

To reach their goals, we needed to overcome three critical challenges brought to their current Website

• No Responsive Design
• Delayed Website Response
• Out-dated images of their services and Products
• More client logos to show
• The enquiry system is not solid
• Not SEO-Friendly site

The Solution

• RMM used its design framework more realistic and featured its products and services
• We designed UI to highlight their services, and the Website constructed a semi-dynamic mode.
• It guarantees on-demand interaction with the database, ensuring the Website's performance is consistently exceptional.
• We used the WEBP format instead of PNG/JPEG for all images on this site. As a result, the site operates faster and delivers optimal performance.
• To help visitors to view all the services on the same page with all features and images
• We used alternative designs to showcase the client's logo with sliding mode. It looks impressive and unique.
• The client can control their backend from DB and manage the Our Works page to upload Project images.
• We integrated with YouTube for dynamic videos on the Website
• We've seamlessly integrated our innovative Intelli-Enquiry system with the Website, facilitating rapid lead generation and ensuring accurate customer information collection, thus enabling easy outreach.
• To boost traffic, we used a self-pumping SEO approach to increase the traffic without any particular work for SEO

The Result

The new Navie Teknokem website is clean, polished, and more reflective of their innovative approach.

The Website received good feedback from most of the thorns, and the quiet system proved to be solid in handling leads and customer info actively.

Half of the enquiries are landing from mobile devices, and the UI on a mobile device is intact and commanding!

The analytical system integration helps the customer spot the visitor's requirements by watching the video! Nothing is more satisfying than seeing the real user browsing experience, right?!?!

Our self-pumping SEO model helped our customers gain more traffic even during COVID-19!