Client
MM Engineers Pvt Ltd is a leading manufacturer of Material Handling Equipment in South India and the first Crane Builder in Coimbatore with its design in Material Handling equipment. The Website's homepage is prime for any business. It's one of the most critical pages of a site. It needs to capture the visitor's attention immediately, explain the company, and offer a prominent call to action that encourages the visitor to proceed with the desired action.
- Vimal Loganathan
- 31-Jan-2021
Challenges
The client has a strong consumer customer base throughout India and Overseas! So, a solid web presence is essential to provide information clearly and crisply. However, the old Website design failed to meet the user needs in various aspects, such as,
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No Responsive Design
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Poor Website Performance
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Content Organizing lacks clarity
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The design is very much outdated
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More product images to add to the site
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More client logos to show
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The enquiry system is not solid
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Not SEO-Friendly site
The Solution
RMM used its design framework more realistic and featured its products and services
We designed UI to highlight their services, and the Website constructed a semi-dynamic mode.
It guarantees on-demand interaction with the database and ensures the Website's impressive performance. Additionally, we've opted for the WEBP format for all images on this site instead of PNG/JPEG, resulting in faster loading times and optimal performance.
To help visitors to view all the services on the same page with all features and images
We used alternative designs (page) to showcase the client's logo with sliding mode. It looks imposing and unique.
The client can control their back end from the DB, manage the Ongoing projects Page and clients Page, and upload Project images.
We integrated with YouTube for dynamic videos on the Website
Our unique Intelli-Enquiry system, which integrates with the Website, enables rapid lead generation and accurate information from customers to reach them easily. To boost traffic, we used a self-pumping SEO approach to increase the traffic without any remarkable work for SEO
The Result
The new MM Engineers website is clean, polished, and more reflective of their innovative approach.
The Website received good feedback from most visitors, and the enquiry system proved to be solid, handling the leads and customer information effectively.
The Website's homepage now expresses MM Engineers' services and the values that differentiate them from competitors. The new user-friendly design guides visitors through the Website while offering a prominent 'Send Enquiry' call-to-action.
The analytical system integration helps the customer spot visitors' requirements by watching the video! Nothing is more satisfying than seeing the real user browsing experience, right?!
Our self-pumping SEO model helped our customers gain more traffic even during COVID-19!
