Client
Mahendra Pumps wears on its lapel 50 years of pioneering effort to sustain leadership in the motors and pumps marketplace. They launched their first business website in 2007 when they realized the role the internet can play in bringing more customers and making their business renowned, worldwide.
Challenges
The client is having a strong consumer and dealer network throughout India and Overseas! So solid web presence is very essential to provide information to all with a clear and crisp manner. But the old Website design failed to satisfy the user needs in various aspects such as,
- No Responsive Design
- Poor Website Performance
- Content Organizing lacks clarity
- Broken Navigation Links
- Design is very much outdated
- Enquiry system is not solid
The client also has a constraint of no special budget for SEO to pump the site traffic.
The Solution
- RMM used its own design framework and BKM to pave the solution for this client challenge
- The semi-minimalistic design was decided to employ for the design and pages are constructed with Semi-Dynamic mode
- This ensures the DB interaction on-demand basis and performance of the Website is stunning all the time
- Mobile responsive UI was given with a high-priority mode to ensure the look and feel of the site is the same in mobile devices like Desktop views
- We also handled the UI to adapt to any kind of device, which is a flexible display
- Contents were organized on the Product centric manner to make it a product-driven Website. To help visitors to view all the products on the same page, Product Index page was introduced, this was liked by many visitors and helped them to select the product of their need
- Water-based design made the site look more pleasant and very interactive to give a feel of the wave the water effect. Consistency of design elements can be spotted in all places right from font to alignment of the Website
- Our unique, Intelli-Enquiry system was integrated with the Website to enable the rapid lead generation and receive accurate information from customers to reach them easily! To boost traffic, we used a self-pumping SEO approach to increase the traffic without any special work for SEO
The Result
We used Agile methodology to complete the Website development in a very short span of time. This helped our customer to Go-Live and attract more customers.
The website received good feedback from most of the visitors and enquiry system proved to be solid to handle the leads and customer info effectively.
Half of the enquiries are landing from Mobile devices and the UI in a mobile device is intact and commanding!
The analytical system integration helping customer to spot the visitor requirements by seeing the video! Nothing more than seeing the real user browsing experience, right?!
Our self-pumping SEO model helped our customer to gain more traffic even during COVID times!
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