We are looking for a results-driven Senior Digital Marketing Executive to manage and optimize digital campaigns across SEO, paid advertising, social media, content marketing, and lead generation channels. The candidate should have strong analytical skills, hands-on experience with marketing tools, and the ability to drive business growth through digital platforms.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms
- Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
- Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
- Create and manage content strategies for websites, blogs, social media, and email marketing
- Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
- Handle social media marketing, engagement, and branding activities
- Coordinate with design and development teams for landing pages and campaign creatives
- Implement marketing automation and email campaigns
- Conduct competitor analysis and market research
- Generate performance reports and provide insights for improvement
- Stay updated with AI marketing tools, trends, and latest digital marketing practices
Required Skills
- SEO & Technical SEO
- Google Ads & Meta Ads
- Google Analytics (GA4)
- Social Media Marketing
- Content Marketing & Copywriting
- Email Marketing
- Lead Generation
- Canva / Basic Design Knowledge
- WordPress / CMS Handling
- AI Tools like ChatGPT, Gemini, Canva AI
- Marketing Automation Tools
- Strong communication and analytical skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or related field
- 2-4 years of experience in digital marketing
- Certifications in Google Ads, GA4, SEO, or Meta Ads preferred
- Experience in B2B or IT service marketing is an added advantage
