Web Redesign & SEO Services for Construction Company
The Client
Navie Teknokem is an ISO 9001:2015 certified company with extensive experience in the Construction Chemical Industry, pioneering in Industrial Flooring, Building Retrofitting, and Waterproofing works. To celebrate the company's 25th year in business, the management decided it was the time for a rebrand and a comprehensive website redesign.
Challenges
The client executes projects across PAN India and international markets like Sri Lanka and Kenya. The goal was to revamp the site's look and feel to reflect their new branding while expanding their content and project gallery.
To reach these goals, we addressed key challenges in the old website:
- Lack of mobile responsive design
- Delayed page load speeds and slow response times
- Outdated images of services and products
- Inefficient client logo displays
- Unreliable lead generation and enquiry system
- Poor search engine visibility (Not SEO friendly)
The Solution
- RMM used its own design framework to showcase their construction products and services.
- We designed a clean UI and built a semi-dynamic website model.
- This optimizes database interactions on-demand, ensuring fast loading speeds.
- We converted all images to WebP format to accelerate site speed and maximize performance.
- Created a single-page overview allowing visitors to check services with high-quality images.
- Integrated an interactive sliding carousel to display client logos cleanly.
- Developed a database-driven admin panel so the client can manage their project portfolio.
- Embedded YouTube API controls for video demonstration.
- Integrated our unique Intelli-Enquiry lead capture system and self-pumping SEO techniques to scale organic traffic.
The Result
The new Navie Teknokem website is clean, polished, and reflective of their engineering expertise. The website has received excellent feedback from users, with the enquiry system efficiently capturing high-quality leads. Mobile traffic has increased significantly with a fully responsive layout. The analytical integration enables the customer to track browsing interactions, while our self-pumping SEO approach continues to grow their web footprint organically.
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