• Vimal Loganathan
• 12-Jun-2021

Usecase:

One of our customers from the textile industry wants to promote their new product to their prospects and public. Along with that, conduct a quick survey to collect their feedback on product design and features. Our customer will share a product photograph, feature set, and google survey form link. Now the requirements are,

Design Level:

• Product photograph must be nicely shown in the email
• An elegant design with images, Contents, and social media page links
• Email must be responsive to fit into various display devices
• Email design must support various email clients such as Outlook, Gmail, Webmail, etc

Marketing Level:

• Need to send to multiple prospects and people in a GO
• Details to identify who viewed the email for the next steps of action
• Details on who did not view
• Details on Who answered their survey?
• With the above details, second-level followup on 
•      Email viewed and survey answered
  
• Email viewed but survey not answered
• Email not viewed

This engagement process will help them to get good attention to start selling their new product in the market.

Our Solution:

We went through their problem statement and suggested RMM Dahlia, an email marketing application, a flagship product of ours! This is a unique and powerful application,  that addressed all our customer's use case requirements. RMM Dahlia is a secure and prominent multichannel automation tool designed to run email marketing campaigns for business growth!

Using this application, they found the answers for the challenges on the Design level and Marketing Levels!

Our application is providing options to,

• Design nice-looking emails
• Create a Responsive email design that fits to various mobile devices
• View email that is compatible with various email clients such as Outlook, and Webmails...
• Send multiple emails in a single shot to create a batch-track

Apart from the above features, this application gives an EDGE to the marketing team of,

"Who viewed their email? and From Where they viewed it?"

This is called vMap of RMM Dahlia! that really helped our customer to quickly find,

• How many viewed their email?
• How many not viewed still?

With the help of this info, they found,

• How many viewed and answered their survey?
• How many viewed and still pending with survey?

Created a solid engagement process for their new product promotion! :)

Conclusion:

During this pandemic, every business is keen on finding ways to engage their customers; we have tools to make it nice and simple!

RMM Dahlia features are not just limited to the above problem statement's address alone, it has got more for the customer.

Reach us for more details and a demo!

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