• Vimal Loganathan
• 11-Jan-2021

The dynamic world has made the e-commerce business both scary and exciting. Changes either help us to grow or face new challenges that we are not able to sustain.  This business is still expanding bigger and brighter than before. Studies state that e-commerce sales will reach a new high by 2021. It is going to grow approximately up to 265%, from $1.3 trillion in 2014 to $4.9 trillion in 2021. E-commerce the business has more opportunities for growth in the future. This shows that traditional businesses should embrace online business trends along with their offline business.  

 Social Media Shopping:

Instagram, Twitter, Pinterest, Facebook, and YouTube are the social media channels that provide shopping facilities just a button away. Social media allows businesses to enable product tags in their posts. When people tap to view a product, they usually see the product image, product description, price, and a link where they can purchase the product. Social media is a tool for hassle-free communication.

Mobile Responsive:

With their mobile devices, shoppers can now browse, research, and purchase products whenever and whatever they want. More than 50% of all internet traffic is from mobile devices. Google has also shifted its algorithm towards mobile users. The websites that perform best on the mobile will be ranked accordingly. Websites that do not accommodate mobile users, will have low readability and slow page loading speeds. To optimize your site, Google provides you with few tools to check if your website accommodates mobile users.

E-comm Voice :

Voice operating assistants like Alexa, Siri, or Google voice console are going to be the buzz in the New Year. A very recent trend to the e-commerce world is the rise of voice technology. It has led to new ways on how people interact with brands through voice-activated online browsing. As soon as the device has input, it will detect the language in which the query has been asked. The keywords in the query will be captured and answered accordingly. Voice commerce are faster, easier and time saver.

 New Payment Types :

Flexible payment mode has become the priority of online business this year. Popular payment services such as Google pay, PayPal, Google wallet, PhonePe and more have significantly helped to increase the conversion ratio. This digital model of payment allows the customer a frictionless shopping experience. In fact, 70% of people expect that digital payments will overtake cash and cards by 2030. The more convenience you provide in payment, the more and better results you reap.

Conclusion:

The competition online is already stiff and it is only going to get tougher in the coming years. So Keep stunning your website with new trends for e-commerce to help you get ready with the changes in the coming years and elevate your e-commerce business in 2021 into a new height with RMM.